Finding Your Niche Market
When starting and expanding your marketing efforts, it is most important to figure out your niche market ~ Who wants your services or products? Who needs your services or products? Where do these people go? Where do these people live? What do these people read? We will help you figure this out so that you can best utilize your time, energy, and/or money in reaching them and creating awareness of your services, so that those who need and want what you have to offer, can find you with ease!

Advertising Guidance
Now that we have know the demographic & desires of your niche market, we can help you narrow down where the best places are to advertise your business. We provide rates and other specified information for each potential advertising venue that your future customers engage in. We provide recommendations, but ultimately the choice is yours. This service eliminates the need to contact & meet with multiple sales representatives and saves the frustration of being pressured to buy. This service also alleviates stress and eliminates wasted time, which allows you to concentrate on your business and valued customers!

Creative Marketing
Essential Journey Marketing provides you with ways to build your business creatively through open houses, customer appreciation events, promotions, customer retention tools, referral builders, newsletters, building your email list and creating newsletters that go out regularly & with easy, and many, many more creative ideas!

Web & Graphic Design
We offer affordable, yet extremely beautiful and professional web & graphic design services, which are produced in a timely manner and personalized to you.

A web site is built for you with your choice of colors, images, text information, & more! A web presence is an extremely valuable tool for building your business, increasing sales and exposure for your and creating a convenient way for your current & potential customers to find information they need.

It is of the utmost importance that your marketing materials (i.e. business cards, brochures, postcards, etc.) reflect the quality of the products/service you provide. If your marketing materials don't represent you and what you have to offer properly, your niche market will not be attracted and it is possible that you may lose out on their business (and they will lose out on utilizing your services!). Making sure that your marketing materials are high quality and professional is essential, as they will project to potential customers the quality you provide.

Networking Guidance
Essential Journey Marketing offers excellent advice on and notifications of various chamber opportunities, other professional organizations related to your industry, networking mixers, and networking groups or leads groups in which local businesses meet regularly to learn about each others businesses and often exchanging leads ~ A great way to build ongoing, professional relationships with companies you respect.

Tradeshow Opportunities
Essential Journey Marketing will notify you of tradeshow and event sponsorship opportunities that allow you to be right in front of your target market and prospective new customers. We will also give you advice on what will make it worth your time and energy… ideas to retrieve potential customer information, follow through, and eventually an array of new customers to serve!