There are an abundance advertising options out there.  It's ESSENTIAL to look at many factors before deciding where to invest your marketing dollars...

• Who will see the ad?  It's important to know the demographics of who will see your ad and making sure that those demographics match your target/niche market.  Demographics can include age, sex, income level, location/residence, interests, career, etc.

• How many people will see (or hear) the ad? It's important to get circulation info and method of distribution. The numbers have to make sense in relation to the investment.  The more people within your target/niche market see or hear your ad, the higher the investment will be.

• Advertise in the place where your target/nice market will see (or hear) it!  Trying to reach "everybody" costs a whole lot more and rarely gets more results... don't waste your money! It is much better to reach fewer people, that all have an interest in your product/service, than reaching a ton of people, with only a fraction having an interest and affordabililty for your product/service.  Your investment decreases dramatically and you get a much larger response rate (and obviously a much larger Return On Your Investment.

Following are examples of very targeted/niche advertising options:

Healing Artists of the Sacramento Region
25,000+ directories printed and distributed annually along with an accompanying online directory which receiving over 10,000 unique visitors (and growing!) each month. The directory consists of complementary healing artists, related retail stores, home & business services and more. All participants in the printed edition are featured in the online edition at no additional charge! A very economical, yet targeted advertising venue, which is JUST RIGHT for healing artists and businesses looking to reach those interested in natural living & healing.  This is a GREAT way to make a big impact on a small budget. Additional advertising options available on the bi-monthly e-newsletter sent to over 2,500 local healers and those who are interested in natural healing, passionate living, and spirituality.www.healingartistsofsac.com

SacYoga.com and SacPilates.com ~ Web sites featuring local yoga & pilates studios, class schedules, retreats, special events, teacher trainiinngs, reources, and more. The PERFECT place to market your yoga, meditation, or pilates related business services, products, retreats, and holistic related special events.  Featured studios also receive promotion of upcoming events through the bi-monthly e-newsletter sent to 1,000 local yoga lovers and teachers. A perfect advertising avenue, both extremely targeted and economical, for local yoga, pilates, and meditation studios or teachers.  .www.SacYoga.com * www.SacPilates.com